Transforming Survey Programming & Data Delivery

For a Leading US Healthcare Consulting Firm

Client Overview

A seasoned U.S.-based healthcare consulting firm with over 35 years of experience in delivering high-quality, insights-driven advisory services across the healthcare landscape. Known for its deep domain expertise and rigorous standards, the firm routinely engages with complex survey designs, including Conjoint, iSearch, and patient chart exercises, often involving lengthy questionnaires (up to 45 minutes LOI).

Challenge

The client was previously relying on Jibunu for survey programming and data management. While Jibunu offered robust capabilities, the process became increasingly inefficient and costly:

• Initial survey link delivery took 8 to 10 days, slowing down project timelines.
• Implementing changes typically required 2 or more days, hampering agility.
• Costs were steep — around $50/hour, making it unsustainable for larger volumes.
• Limited flexibility in scaling and responsiveness created operational bottlenecks.

Solution: End-to-End Full-Service Support by Cursory Technologies

In April 2023, the firm partnered with Cursory Technologies for a pilot project to explore a more agile, cost-effective, and tech-driven alternative. The pilot’s success prompted a complete transition of all survey programming and data services to Cursory.

Cursory Technologies provided end-to-end service delivery, combining deep healthcare domain understanding with powerful automation and AI-driven systems — without compromising on human oversight.

Key Outcomes

Accelerated Turnaround

• Initial survey link delivery now takes a maximum of 2 days, regardless of complexity.
• Includes advanced modules like Conjoint, iSearch, and patient charting exercises.

Faster Iterations

• Changes and updates are implemented overnight, enabling faster go-lives and quicker client approvals.

Massive Cost Reduction

• Overall costs were cut by more than 60%, allowing budget reallocation toward research depth and sample quality.

100% Quality Assurance

• A zero-defect track record maintained through automated validations and multi-layered QC checks.

Scalability & Flexibility

• Ability to scale projects without delay.
• Seamless peak-load management.
• Confident handling of last-minute changes.

Technology-Driven Efficiency

Cursory’s automation-first approach, backed by proprietary tools and Gen AI-powered workflows, enabled:

• Rapid setup of complex logic and validations.
• Real-time data quality checks and live dashboards.
• Seamless integration with sample and reporting systems.

Conclusion

The partnership with Cursory Technologies empowered the healthcare consulting firm to reclaim speed, quality, and budget control. By shifting from a legacy vendor to a next-gen full-service provider, the client now enjoys rapid turnarounds, high adaptability, and consistent quality — setting a new benchmark for survey operations in the healthcare research space.