Client Overview
Client: A Global Consumer Insights Agency
Sector: FMCG
Markets: US, India, Brazil, Germany, Indonesia
Project Type: Multi-country tracker with monthly refreshes
Objectives
- Launch multilingual surveys rapidly across 5 markets
- Ensure high data quality through automated SPSS validation
- Generate clean, tab-ready Quantum outputs
- Reduce operational load while maintaining research rigor
- Support monthly refresh cycles with tight turnaround times
Full-Service Delivery by Cursory Technologies
| Module Used | Description |
|---|
| Auto Translation | Entire survey was auto-translated into Portuguese, German, Hindi, and Bahasa within minutes — saving 2+ days of translation lag. |
| Survey Automation | Client Word questionnaire was converted into platform-ready surveys (Forsta, Forsta Plus, Dooblo, Qualtrics, Dimensions, and more) in under 5 minutes using Brisk® Word-to-Survey Agent. |
| Data Quality Check | Brisk’s AI flagged bad respondents in real time (speeders, straight-liners, contradiction patterns), ensuring 95%+ usable sample quality. |
| SPSS Data Validation | Brisk AI auto-validated data logic, skip patterns, and quota fills via SPSS templates. QC was completed before data handover. |
| Data Tabulation | Quantum scripts were generated with variable labels, base definitions, and banners in place — achieving 90% automation. |
Turnaround & Results
- Initial Build: 3 days
- Monthly Refreshes: Within 24 hours
- Cost Savings: Over 60% cost reduction
- Efficiency: Achieved 10X speed improvement
SaaS Platform Delivery – Client Operated via Brisk®
| Workflow Step | Brisk SaaS Feature |
|---|
| Auto-translated to 4 languages | Brisk Translation Agent executed in under 5 minutes |
| Upload Word questionnaire | Brisk Word-to-Survey Agent auto-converted it to XML |
| Set up validation logic | Used SPSS Templates within Brisk interface |
| Ran Data Quality Check | Built-in data quality dashboard flagged bad cases |
| Tabulation-ready Quantum file | Brisk generated 90% of code; client finalized the remaining 10% |
Results & Impact
- Speed: Reduced from 2 weeks to 2–3 days
- Cost: 50–70% lower than legacy setup
- Accuracy: 95%+ clean data due to validation and QA layers
- Scalability: Expanded to 10+ markets without increasing manpower
Brisk® Advantage
- Platform-agnostic deployment (Qualtrics, Forsta, Dimensions, Dooblo)
- Smart automation with human-in-loop QC
- Plug-and-play SPSS & Quantum compatibility
- AI-driven efficiency across the research lifecycle
