12-Hour End-to-End B2C Research Delivery in India — Powered by Brisk®

Client Context

The client required rapid insights from a 15-minute B2C study in India to support time-sensitive decision-making. The request came with a compressed timeline, late-stage questionnaire changes, and strict expectations on data quality, validation, and reporting.

Traditional research workflows would typically require multiple days across survey programming, panel coordination, fieldwork, and data delivery. The challenge was to deliver speed without compromising quality.

The Challenge

• Rush project with immediate launch requirement
• ~20% questionnaire changes post initial review
• Large sample size (800 completes) within hours
• High quality benchmarks including dual QC, RDG checks, data validation, and open-end coding
• Expectation of near real-time insights, not just raw data

The Solution: Brisk®

The project was executed end-to-end using Brisk®, Cursory Technologies’ integrated market research automation platform.

Brisk connects the entire research lifecycle into a single workflow:

Survey → Panel → Fieldwork → Data Cleaning → Data Validation → Data Tabulation → Data Insights

This integration eliminated manual handoffs, reduced operational latency, and enabled parallel processing across teams.

Execution Timeline & Delivery

Phase 1: Survey Finalisation & Launch (4 Hours)

• Questionnaire programmed and finalised using Brisk
• ~20% changes incorporated rapidly
• Dual Quality Control (QC) and RDG checks completed pre-launch
• Survey launched seamlessly via integrated panel connections

Phase 2: Fieldwork at Scale (4 Hours)

• 800 completes achieved
• 40% Incidence Rate (IR)
• Real-time fieldwork monitoring through Brisk dashboards
• Automated checks ensured response quality during data collection

Phase 3: Data Delivery & Reporting (4 Hours)

• Automated data validation and data cleaning
• Open-end coding completed
• Tabulated data delivered within hours of fieldwork closure

Results at a Glance

• ⏱️ Total End-to-End Turnaround: 12 Hours
• 📊 Sample Size: 800 B2C respondents
• ✅ Quality Controls: Dual QC, RDG, validation, cleaning
• 🧠 Outputs Delivered: Clean data, coded open ends, tabulations

The project exceeded client expectations on speed, scale, and data reliability.

Why This Matters

This case study demonstrates that speed and data quality are no longer trade-offs.

By using Brisk’s deeply integrated architecture, research teams can:

• Launch faster
• Scale fieldwork efficiently
• Automate quality checks
• Deliver insights, not just data

All while maintaining rigorous research standards.

Conclusion

This engagement reinforces Brisk’s core promise:

To make enterprise-grade research faster, smarter, and fully connected.

For clients, this means confident decision-making at the speed of business.

Platform: Brisk®
Built by: Cursory Technologies